More views. Fewer creator bookings. Better insight into campaign value.
A retail creator campaign across Riyadh, Jeddah and Khobar generated approximately 7.27 million TikTok and Instagram views in three months—and revealed why the lowest booking fee does not always deliver the best value.
- Client
- Saudi retail brand
- Market
- Saudi Arabia
- Industry
- Retail
- Duration
- July–September 2026
Client and campaign names withheld. TikTok and Instagram views recorded as of October 8, 2026; Snapchat excluded.
Results at a glance
Campaign summary — Influencer Marketing in Saudi Arabia
Campaign figures for July–September 2026, with views recorded as of October 8.
- Client
- Saudi retail brand — Retail
- Market
- Saudi Arabia
- Year
- 2026
- Duration
- July–September 2026
- Services used
- Influencer Marketing, Campaign Reporting
- Total views
- 7.27M (TikTok + Instagram, July–September)
- More views
- +35% (September versus August)
- Fewer bookings
- 35% (September versus August)
- TikTok share of views
- 98% (Across the reported campaign)
- Company
- Valors Media — influencer, affiliate & performance marketing agency
- Creator network
- 5,000+ vetted MENA creators
- Languages
- Arabic (MSA & Gulf/Egyptian dialects), English
- Campaign launch time
- Under 48 hours from brief approval
The campaign
The campaign centred on creators visiting retail stores across Riyadh, Jeddah and Khobar and sharing content with their audiences.
Beyond tracking total views, we examined what each booking delivered relative to its cost. That gave us a clearer picture of the differences between creators and platforms—and evidence to inform future bookings.
What this means for future bookings
- Compare booking fees with actual delivery.
- Review performance by creator and platform.
- Use the findings to guide rebooking, budget allocation and further testing.
From an initial test to a larger campaign
| Month and bookings | Delivery |
|---|---|
| July · 7 creators | The initial benchmark: creators mostly booked at SAR 2,000 generated 952,000 views. |
| August · 20 creators | The campaign expanded to 20 creators and generated 2.69 million views. |
| September · 13 creators | Typical booking rates were around SAR 3,300. The campaign generated 3.63 million views—35% more views than August with 35% fewer creator bookings. |
Three months of delivery
Measured in TikTok and Instagram views. Cumulative views as of October 8, 2026, grouped by campaign month.
The booking fee was only part of the story
Two TikTok videos illustrate why creator pricing needs to be assessed alongside delivery.
| Example | Booking fee | Views | Fee per 1,000 views |
|---|---|---|---|
| August video | SAR 2,000 | 9,000 | SAR 222 |
| September video | SAR 3,000 | 420,000 | SAR 7 |
The September video cost 50% more to book, but its fee per 1,000 views was approximately 97% lower. These are two individual examples, rather than campaign averages. A lower booking fee does not necessarily mean more efficient audience exposure.
What the results tell us
What did the platform split reveal?
TikTok generated approximately 98% of reported views, compared with Instagram's 2%. Instagram recorded the higher engagement rate—2.7%, versus 1.6% on TikTok—but that rate applied to a much smaller volume of views. Evaluating either metric alone would miss part of the picture.
Did higher fees guarantee better performance?
No. Higher fees did not guarantee stronger performance. Equally, lower fees did not consistently deliver lower costs per view. The two-video comparison illustrates this difference; it is not a campaign average or proof of causation.
Do these views establish store visits or sales?
No. Creator store visits were the content activity. Views do not establish consumer store visits or sales. This analysis provides a clearer understanding of audience delivery and creator cost efficiency.
Measurement notes
- Figures cover cumulative TikTok and Instagram views as of October 8, 2026, grouped by campaign month. Snapchat and October activity are excluded.
- Views are not deduplicated reach. Monthly creator counts describe bookings and should not be added together as a unique-creator total.
- Engagement rate = (likes + comments) ÷ views. Shares and saves are excluded.
- The individual cost comparisons use the reported video booking fee and do not represent all-in campaign costs. View totals and percentage changes are rounded.
Make your next creator campaign more informed.
At Valors, we build reporting to support the next campaign decision—not simply record the last campaign’s totals. Talk to us about planning, managing and measuring your influencer campaign.