Marketing Glossary

تحسين محركات البحث التوليدية

Generative Engine Optimization is the practice of structuring content so AI-powered answer engines, such as ChatGPT, Google AI Overviews, and Perplexity, can accurately find, cite, and summarize it in generated responses.

شبكة التسويق بالعمولة

An affiliate network is a platform that connects brands with creators or publishers, tracking sales or leads generated through unique links or codes and automating commission payouts.

تتبع أكواد الخصم

Coupon code tracking is a performance measurement method that assigns each creator a unique discount code so brands can attribute sales to specific creators without relying on link clicks.

رابط تتبع

A tracking link is a unique URL, often containing UTM parameters or a redirect ID, that lets brands attribute website visits, sign-ups, or purchases to a specific creator or campaign.

سلامة العلامة التجارية

Brand safety is the practice of ensuring a brand's ads and sponsored content do not appear alongside, or associated with, harmful, offensive, or reputationally risky content or creators.

المنشور الخفي

Dark posting is publishing a paid social media ad that never appears on the brand's or creator's public feed or timeline, visible only to the targeted audience it is served to.

الإفصاح عن المحتوى الإعلاني

Influencer disclosure is the practice of clearly labeling sponsored or paid content, such as with 'Paid Partnership' tags, #ad, or spoken disclaimers, so audiences know the content is a paid promotion.

حصة الصوت

Share of voice is the percentage of total conversation, mentions, or media presence a brand captures relative to its competitors within a defined category, market, or time period.

موجز المؤثر

An influencer brief is a document brands provide to creators outlining campaign objectives, key messaging, content requirements, deliverables, timelines, and legal/disclosure guidelines for a partnership.

محتوى من إنشاء المستخدم

UGC (User-Generated Content) is authentic, creator-produced content commissioned by a brand for use in its own paid ads and organic channels, rather than being posted on the creator's personal profile.

سفير العلامة التجارية

A brand ambassador is a creator or public figure engaged in a long-term, ongoing partnership with a brand, representing it consistently across multiple campaigns rather than a single sponsored post.

تجارة المبدعين

Creator commerce refers to sales generated directly through creator content, including shoppable posts, TikTok Shop, live shopping streams, and affiliate storefronts, blending content and e-commerce into a single transaction path.

اقتصاد المبدعين

The creator economy refers to the ecosystem of independent content creators, platforms, tools, and brands that generate revenue through content, sponsorships, affiliate sales, and direct fan monetisation.

إدارة المبدعين

Creator management is the ongoing process of sourcing, contracting, briefing, and supporting influencers or creators on behalf of a brand or agency, covering relationship management, content approvals, and performance tracking.

إهداء المنتجات

Gifting, or product seeding, is a compensation model where brands provide free products or services to creators in exchange for content, without a guaranteed cash fee.

الملف الإعلامي

A media kit is a document a creator or publisher provides to brands summarising audience demographics, engagement statistics, past brand collaborations, and rates to support partnership decisions.

بطاقة الأسعار

A rate card is a creator's standardised price list for different content deliverables, such as an Instagram Reel, TikTok video, Story set, or YouTube integration, used to streamline brand negotiations.

قائد الرأي

A KOL (Key Opinion Leader) is an individual with recognised expertise, credibility, or authority in a specific field—such as medicine, finance, or beauty—whose endorsement carries significant trust with a target audience.

المؤثر الكبير

A macro-influencer is a social media creator with roughly 100,000 to 1 million followers, offering broad reach and mainstream visibility for large-scale awareness campaigns.

المؤثر الصغير

A micro-influencer is a social media creator with roughly 10,000 to 100,000 followers, typically valued by brands for higher engagement rates and niche, trusted audiences compared to larger creators.

المؤثر النانو

A nano-influencer is a social media creator with roughly 1,000 to 10,000 followers, valued for very high engagement rates, low cost, and hyper-local or niche community trust.

التسويق بالعمولة

Affiliate marketing is a performance-based model where creators or publishers earn a commission for driving measurable sales or leads to a brand through unique tracking links, promo codes, or coupon codes.

التسويق عبر المؤثرين

Influencer marketing is a paid or gifted partnership strategy in which brands work with social media creators to promote products to the creator's audience through content on platforms like Instagram, TikTok, YouTube, and Snapchat.

متوسط قيمة الطلب

AOV (Average Order Value) is the average amount spent by a customer each time they place an order, calculated by dividing total revenue by the number of orders.

الإسناد التسويقي

Attribution is the process of identifying which marketing touchpoints, such as a specific influencer post or ad, contributed to a customer's conversion or purchase.

معدل التحويل

Conversion rate is the percentage of users who complete a desired action, such as a purchase or sign-up, after clicking through from sponsored or influencer content.

التكلفة لكل عملية اكتساب

CPA (Cost Per Acquisition) is the average amount spent to acquire one customer, sale, lead, or app install through a marketing or influencer campaign.

التكلفة لكل نقرة

CPC (Cost Per Click) is the amount an advertiser pays each time a user clicks on a link, ad, or swipe-up embedded in sponsored or influencer content.

التكلفة لكل تفاعل

CPE (Cost Per Engagement) is the average cost paid for each like, comment, share, save, or other interaction generated by sponsored content.

التكلفة لكل ألف ظهور

CPM (Cost Per Mille) is the cost an advertiser pays for every 1,000 impressions of an ad or sponsored content piece, used to compare media efficiency across platforms and creators.

التكلفة لكل مشاهدة

CPV (Cost Per View) is the cost paid for each view of a video, typically defined as a view lasting a minimum duration such as 3 or 15 seconds.

معدل النقر إلى الظهور

CTR (Click-Through Rate) is the percentage of people who click a link after seeing an ad or piece of sponsored content, calculated as clicks divided by impressions.

معدل التفاعل

Engagement rate is the percentage of a creator's audience that interacts with a piece of content through likes, comments, shares, or saves, relative to followers or reach.

الأرباح لكل نقرة

EPC (Earnings Per Click) is the average commission or revenue an affiliate or creator earns for every click generated on their tracked affiliate link.

إجمالي قيمة البضائع المباعة

GMV (Gross Merchandise Value) is the total value of goods sold through a platform, campaign, or creator-driven channel over a given period, before deducting fees, returns, or costs.

مرات الظهور

Impressions is the total number of times a piece of content or ad is displayed on a screen, regardless of whether it was clicked or how many unique users saw it.

القيمة الدائمة للعميل

LTV (Customer Lifetime Value) is the total revenue a business expects to earn from a single customer over the entire duration of their relationship with the brand.

الوصول

Reach is the number of unique users who have seen a piece of content or ad at least once during a campaign, regardless of how many times each person viewed it.

العائد على الإنفاق الإعلاني

ROAS (Return on Ad Spend) is a metric that measures the gross revenue generated for every dollar or riyal spent on an advertising or influencer campaign.

التسويق القائم على الأداء

Performance marketing is a marketing approach where brands pay only for measurable outcomes, such as clicks, leads, app installs, or sales, rather than for impressions or reach alone.

إعلانات سبارك

Spark Ads is TikTok's native ad format that boosts an existing organic creator or brand post as paid media while keeping its original likes, comments, and shares.

منح صلاحية الإعلان

Whitelisting is the practice of a creator granting a brand access to run paid ads directly from the creator's own social media account or handle.

التجارة المباشرة

Live commerce is real-time video selling where a host or creator demonstrates products during a livestream while viewers purchase through in-stream product links.

التجارة الاجتماعية

Social commerce is the practice of discovering, evaluating, and completing a purchase directly inside a social media or short-video app without leaving the platform.

بث تيك توك المباشر

TikTok LIVE is TikTok's livestreaming feature that allows creators to broadcast in real time, receive virtual gifts, and sell products through integrated live commerce links.

متجر تيك توك

TikTok Shop is TikTok's native e-commerce feature that lets brands and creators sell products through in-app storefronts, shoppable videos, and livestreams.