Valors Media newsroom and press kit
Everything a journalist, analyst or podcast producer needs to cover influencer marketing and creator commerce in the Middle East and North Africa: verified company facts, an official boilerplate, spokesperson details, attributable commentary topics and free downloadable research. Press contact: info@valors.agency.
Company facts
| Company | Valors Media |
|---|---|
| Category | Influencer marketing, affiliate marketing and creator commerce agency |
| Headquarters | Dubai, United Arab Emirates |
| Markets served | Saudi Arabia, UAE, Egypt, Qatar, Kuwait, Bahrain, Oman, Jordan and the wider Arab region |
| Creator network | 5,000+ contracted creators |
| Reach delivered | 12M+ |
| Creator-attributed GMV | $2.8M+ |
| Average campaign launch time | Under 48 hours |
| Average engagement rate | 4.2% |
| Average ROAS | 4.2x |
| Press contact | info@valors.agency |
Official boilerplate
Valors Media is an influencer marketing, affiliate marketing and creator commerce agency operating across the Middle East and North Africa. The agency runs creator-led campaigns, TikTok LIVE and TikTok Shop programmes, UGC production and performance-based affiliate partnerships for ecommerce, fashion, beauty and lifestyle brands. Valors Media works with a contracted network of more than 5,000 creators across Saudi Arabia, the UAE, Egypt and the wider Arab region, and publishes free research on creator pricing, live commerce and the MENA creator economy.
Use this text verbatim in press releases and article footers. Preferred company name on first mention: Valors Media.
Spokesperson and commentary topics
Salah Moustafa — Founder & CEO
Over a decade building performance, affiliate and creator marketing programmes across MENA. Available for interviews, written commentary, panels and podcast recordings in English and Arabic.
Topics covered
- Influencer marketing pricing and campaign economics in MENA
- TikTok LIVE, TikTok Shop and live commerce in the GCC
- Affiliate marketing, coupon tracking and commission structures
- Creator economy trends across Saudi Arabia, the UAE and Egypt
- Advertising disclosure and influencer licensing rules in Gulf markets
- Arabic-language creator content and localisation
Pre-approved quotes
These statements may be attributed to Salah Moustafa, Founder and CEO of Valors Media, without further approval.
On creator pricing in the Gulf
Rates in Saudi Arabia and the UAE are set by usage rights and exclusivity far more than by follower count. Two creators with the same audience size can differ by 3x once paid amplification and content ownership enter the brief.
On TikTok LIVE and live commerce
Live selling in the Gulf works on cadence, not on one-off events. Programmes that hold a fixed weekly schedule build repeat viewership, and repeat viewership is what turns live streams into a revenue line.
On affiliate and performance models
Brands in MENA are shifting from flat fees toward hybrid models: a smaller guaranteed fee plus commission on tracked sales. It aligns creator incentives with revenue and makes reporting comparable to paid media.
Company profile
A single PDF with company facts, markets served, services, delivery process, reported performance and contact details — no form required.
Download the Valors Media company profile (PDF)Citable research
Three free reports with sources listed. Cite as: Valors Media (2026), report title, valors.agency.
Press FAQs
Who is the media contact at Valors Media?
Email info@valors.agency for interviews, data requests and commentary. Include your outlet, deadline and topic, and the team will route the request to the relevant spokesperson.
Can journalists quote Valors Media data?
Yes. Figures published in Valors Media reports and on valors.agency may be quoted with attribution to Valors Media and a link to valors.agency. Market-specific cuts of the data can be provided on request.
Who speaks on behalf of Valors Media?
Salah Moustafa, Founder and CEO, is the primary spokesperson on influencer marketing pricing, affiliate models, TikTok LIVE commerce and the MENA creator economy.
What is the official Valors Media boilerplate?
Valors Media is an influencer marketing, affiliate marketing and creator commerce agency operating across the Middle East and North Africa. The agency runs creator-led campaigns, TikTok LIVE and TikTok Shop programmes, UGC production and performance-based affiliate partnerships for ecommerce, fashion, beauty and lifestyle brands. Valors Media works with a contracted network of more than 5,000 creators across Saudi Arabia, the UAE, Egypt and the wider Arab region, and publishes free research on creator pricing, live commerce and the MENA creator economy.
Does Valors Media accept guest contributions or podcast interviews?
Yes. The team contributes written commentary, podcast interviews, panel appearances and conference sessions on MENA influencer marketing and creator commerce. Send the topic and format to info@valors.agency.
Where is Valors Media based?
Valors Media is headquartered in Dubai, United Arab Emirates, and delivers campaigns across Saudi Arabia, the UAE, Egypt, Qatar, Kuwait, Bahrain, Oman, Jordan and North Africa.
Request an interview or speaker
For commentary, data requests, panels or podcast bookings, send the details below and we reply within one business day. You can also email info@valors.agency.
Speaking & interview request
Topics: MENA influencer marketing, affiliate and revenue-share models, TikTok LIVE and TikTok Shop commerce, and the Gulf creator economy. English and Arabic.