A performance marketing agency that pays for outcomes not impressions.
Valors blends influencer, affiliate, and live-commerce into one performance engine. CPA, CPS, and revenue-share models — measured against the metrics your CFO actually cares about.
Performance Marketing Agency · MENA — service summary
Valors blends influencer, affiliate, and live-commerce into one performance engine. CPA, CPS, and revenue-share models — measured against the metrics your CFO actually cares about.
- Service
- A performance marketing agency that pays for outcomes not impressions.
- Company
- Valors Media — influencer, affiliate & performance marketing agency
- Offices
- Cairo, Egypt · Sharjah, United Arab Emirates
- Markets served
- Saudi Arabia, United Arab Emirates, Egypt and the wider GCC/MENA region
- Countries served
- Saudi Arabia, UAE, Egypt, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, Iraq, Morocco, Tunisia, Algeria
- Core services
- Influencer marketing, affiliate & revenue-share programmes, TikTok LIVE and TikTok Shop, UGC production, social commerce, performance marketing
- Industries
- Ecommerce, fashion & beauty, F&B, fintech, travel, health, gaming, education, real estate
- Creator network
- 5,000+ vetted MENA creators
- Tracked performance
- 12M+ reach · $2.8M+ GMV · 4.2% average engagement · 4.2x ROAS
- Languages
- Arabic (MSA & Gulf/Egyptian dialects), English
- Response time
- Under 24 hours on business days
- Campaign launch time
- Under 48 hours from brief approval
Why brands choose Valors
We're a performance-first agency, not a content shop. Every campaign is built around revenue you can attribute.
Outcome-priced
Most engagements are CPA, CPS, or revenue-share. You pay when KPIs are hit — not when impressions are served.
Multi-channel by default
We blend influencer, affiliate, paid social, and TikTok Live into one funnel. Channels compete; the best ROAS wins more budget.
Real attribution stack
Trackier, GA4, server-side events, and post-purchase surveys. We close the gap between what platforms claim and what your bank account shows.
Speed-to-decision
Weekly optimization cycles, not quarterly reviews. Underperformers cut within 7 days; winners scaled within 14.
Cohort + LTV thinking
We don't just optimize for first sale. Repeat rate, AOV growth, and 90-day LTV are core inputs to our channel-mix decisions.
Brand safety, no compromises
Performance can't come at the cost of brand. Every creator and every placement is reviewed for fit, tone, and compliance.
How a Valors campaign comes together
From kickoff to first attributed sale — usually under 48 hours.
Audit & forecast
We audit your current channels, AOV, repeat rate, and margin. We build a 90-day forecast with conservative ROAS estimates.
Channel design
We assemble the channel mix: typically 60% influencer/affiliate, 25% live commerce, 15% experimental. Adjusted to your category.
Launch & measure
First sales tracked within 48 hours of launch. Weekly reporting on ROAS, CPA, AOV, and channel-level efficiency.
Compound
Reallocate budget weekly toward winning channels and creators. Test 2 new channels every month to keep the engine fresh.
The performance levers we pull
Influencer marketing
5,000+ creators, mostly on revenue-share. Our largest single channel by GMV across the portfolio.
Affiliate programs
Coupon codes and deep links. Pure performance — no fee until sales close. See /affiliate-marketing-agency.
TikTok Live commerce
Live shopping streams measured in cart-adds and GMV. Highest GMV-per-hour format we run.
Paid social amplification
We boost top-performing creator content as paid ads (TikTok Spark Ads, Meta partnership ads). Often 2–3x cheaper than cold paid social.
CPA networks
When it fits, we tap MENA CPA networks for additional reach on commission-only terms. Strict creative QA.
Email & SMS reactivation
Most brands leave 20–30% of revenue on the table by ignoring lapsed buyers. We build creator-led reactivation flows.
What's included in every engagement
How we deliver — step by step
The same operating process runs on every engagement, whether the campaign is one creator in Kuwait or 200 creators across the GCC. Each step has an owner, a deliverable, and a checkpoint you can review.
1. Brief & market fit
We start from the commercial objective — awareness, acquisition, or GMV — then decide which of the 13 MENA markets, platforms, and creator tiers can actually deliver it inside the budget. If a market cannot hit the target, we say so before signing.
2. Creator selection & vetting
Creators are shortlisted from our vetted network of 5,000+ MENA creators using audience-country split, real (not follower-implied) engagement, 90-day posting consistency, brand-safety review of past content, and dialect fit. We manually review the last 20 posts of every creator before proposing them.
3. Briefing & content approval
Each creator receives a written brief in their own dialect with hooks, mandatories, disclosure requirements, and posting windows. Drafts are reviewed against the brand's guidelines and local advertising rules before anything is published.
4. Tracking setup
Every creator gets a unique affiliate link, coupon code, or UTM set before launch, so reach, clicks, orders, and revenue can be attributed per creator. No campaign goes live without attribution in place.
5. Measurement & optimisation
We read performance at creator level from day two, reallocate budget from underperformers to proven content, and amplify the top-performing organic posts with paid support instead of boosting everything equally.
6. Reporting & handover
Reporting covers reach, engagement rate, clicks, conversions, revenue, effective CPM/CPA, and ROAS per creator and per platform, plus what we would change in the next wave. Raw data is shared, not just a summary slide.
Why brands trust Valors
Compliance-first delivery
Disclosure and licensing requirements are applied per market — including GAMR/GCAM authorisation in Saudi Arabia, NMC influencer licensing in the UAE, and ASA-style disclosure norms elsewhere in MENA.
Operated in-market
Campaigns are run by Arabic-speaking teams covering Saudi Arabia, the UAE and Egypt — briefs, negotiation, and creator management happen in the creator's own language and dialect.
Performance attribution, not estimates
Results come from affiliate tracking, coupon-level attribution, and platform analytics exports. Where a figure cannot be attributed, we label it as reach or impressions rather than sales.
Contracted creators
Every activation is covered by a written agreement: deliverables, usage rights, exclusivity windows, and payment terms are agreed before content is produced.
Fraud & audience screening
Follower authenticity, engagement spikes, and audience geography are screened before a creator is approved, so budget is not spent on inflated audiences.
Wave-based iteration
We treat the first wave as a structured test, then scale the creator profiles, hooks, and platforms that proved out — rather than repeating the same plan each quarter.
Results from campaigns that scaled
Real numbers from real brand partners across MENA.
120 micro-creators in KSA drove a 5.2x ROAS in the first 30 days.
Affiliate + influencer combo lifted GMV by 340% during a flash sale.
Story-led campaign reached 8.4M Gulf women in two weeks.
TikTok Live event generated $185K in GMV across 4 sessions.
Snapchat creators doubled conversion vs paid ads benchmark.
YouTube creator coupons drove 12K+ verified purchases in 21 days.
Premium tier creators delivered 4.8% engagement on luxury launch.
Full creator activation deployed across MENA in under 48 hours.
Frequently asked questions
What does 'performance marketing' actually include for Valors?
We define performance marketing as any channel where you pay primarily for measurable outcomes — sales, leads, app installs, or qualified actions. Our default mix is influencer (revenue-share), affiliate (commission-only), TikTok Live (CPA on cart-adds), and paid amplification of winning creator content.
How is this different from a typical agency?
Most agencies are paid retainers regardless of performance. Valors operates primarily on outcome-based pricing: revenue-share, CPA, or CPS. If we don't deliver, we don't get paid the variable portion. This aligns our incentives with yours.
What's a realistic ROAS in MENA?
Across our portfolio, average blended ROAS is 4.2x. Top verticals (fashion, beauty, F&B) often clear 6–8x. Premium and luxury sit in 2–3x but with higher AOV. We forecast conservatively before contract signing.
Do you work with brands outside MENA?
Yes — many global brands engage Valors specifically for MENA distribution. We commonly handle cross-border programs (Egyptian creators reaching GCC, Saudi creators reaching Egypt) where one creator network unlocks 4–5 markets at once.
What's a typical engagement size?
Performance engagements typically start at $5,000–$10,000/month managed fee plus revenue-share. Affiliate-only programs (commission-only) have no minimum. Enterprise programs (multi-channel, multi-country) range $20,000–$80,000/month.
How long does it take to see results?
First tracked sales typically within 48 hours of launch. Steady-state revenue at 30–60 days. Compounding ROAS gains continue for 6+ months as we identify and double down on winning creators and channels.
Ready to make every marketing dollar a measured one?
Tell us your current channel mix and KPIs. We'll send a 90-day performance forecast and a recommended channel plan within 48 hours.
Get a campaign planInsights from our team on creator and performance marketing.
The Creator-Led Paid Media Playbook That's Cutting CPAs in Half
Using creator assets in paid media.
Read the full articleMicro-Influencer ROI in MENA: Case Studies from KSA & UAE E-commerce
How micro-creator campaigns perform in KSA and UAE.
Read the full articleHow Much Does Influencer Marketing Cost in MENA in 2026?
Regional pricing by tier and campaign type.
Read the full articleExplore other Valors services & markets
Vetted creator network, performance-tracked campaigns.
Pay-per-sale programs with full attribution.
Official TikTok Live partner — live commerce at scale.
800+ vetted Saudi creators across TikTok & Snapchat.
Premium creators in Dubai & Abu Dhabi.
Largest MENA creator pool, low-CPM reach.
Saudi capital — Najdi creators & local reach.
Lifestyle, luxury & expat-targeted campaigns.