Unified affiliate dashboard tracking $2.8M+ in attributed GMV across GCC marketplaces
Valors built a multi-currency affiliate dashboard for leading GCC marketplace partners, tracking $2.8M+ in attributed GMV from 5,000+ active publishers with automated commission reconciliation in SAR, AED, KWD, and USD.
- Client
- Top GCC Marketplaces
- Market
- Gulf Cooperation Council
- Industry
- E-commerce
- Duration
- Ongoing
Multiple marketplace partners. Aggregate figures reported from the Valors affiliate dashboard.
Results at a glance
Campaign summary — Affiliate Marketing in Gulf Cooperation Council
Structured facts from this campaign, followed by the agency profile behind it. Figures are client-reported.
- Client
- Top GCC Marketplaces — E-commerce
- Market
- Gulf Cooperation Council
- Year
- 2024
- Duration
- Ongoing
- Services used
- Affiliate Marketing, Influencer Analytics, Campaign Reporting
- Attributed GMV
- $2.8M+ (Tracked across all merchant partners)
- Currencies supported
- 4 (SAR, AED, KWD, USD)
- Active publishers
- 5,000+ (Publishers with tracked activity)
- Reconciliation automation
- 100% (Commission calculation without manual spreadsheets)
- Company
- Valors Media — influencer, affiliate & performance marketing agency
- Creator network
- 5,000+ vetted MENA creators
- Languages
- Arabic (MSA & Gulf/Egyptian dialects), English
- Campaign launch time
- Under 48 hours from brief approval
The problem
Multiple marketplace partners each had different commission structures, order feeds, and reporting formats, so publisher performance could not be compared across merchants.
Commission reconciliation was manual, spreadsheet-based, and error-prone across four currencies.
Publishers had no self-service view of their earnings, generating constant support load and payment disputes.
The strategy
- Centralise every merchant's order data into one attribution layer keyed to creator coupon codes and tracking links.
- Encode each merchant's commission rules, including new-versus-existing customer rates and average-order-value deductions, as configurable logic rather than manual calculation.
- Normalise all reporting to USD while paying publishers in their local currency.
- Give publishers a self-service dashboard so earnings visibility replaces support tickets.
Execution
| Step | What we did |
|---|---|
| Tracking integration | Integrated merchant order feeds and third-party tracking so every conversion carried a publisher ID, currency, and order metadata. |
| Commission engine | Configured per-merchant rules covering percentage, fixed, and tiered structures with distinct new-customer and existing-customer rates. |
| Multi-currency handling | Stored transactions in native currency and converted reporting metrics to USD for cross-merchant comparison. |
| Publisher portal | Launched a self-service view of clicks, conversions, attributed sales, and pending versus paid commissions. |
| Automated reconciliation | Scheduled reconciliation runs match merchant-reported orders to internal records and flag discrepancies before payout. |
| Payout workflow | Payout batches generated per period with status tracking from pending through processing to paid. |
Cumulative attributed GMV ($M)
Measured in $M GMV. Source: client reporting, 2024.
Client quote
Having every merchant, currency, and publisher in one reconciled view is what let us grow the program without growing the finance workload.
Frequently asked questions
Why do GCC affiliate programs need multi-currency support?
Publishers and merchants operate across SAR, AED, KWD, and USD. Storing transactions in native currency while normalising reports to USD is what makes cross-market performance comparable without distorting payouts.
How are new-customer and existing-customer commissions handled?
Each merchant defines separate rates. The commission engine reads the new-versus-returning flag on every order and applies the correct rate automatically, including average-order-value deductions where the merchant requires them.
What does a publisher see in the dashboard?
Clicks, conversions, attributed sales value, commission earned, and payout status by period, in their own currency, updated as merchant order data is reconciled.
How is attribution handled across merchants?
Every conversion is keyed to a unique publisher coupon code or tracking link, so a single publisher's performance can be compared across merchants inside one reporting layer.
How we deliver — step by step
The same delivery process used on this e-commerce campaign in Gulf Cooperation Council — briefing, creator vetting, tracking and reporting.
1. Brief & market fit
We start from the commercial objective — awareness, acquisition, or GMV — then decide which of the 13 MENA markets, platforms, and creator tiers can actually deliver it inside the budget. If a market cannot hit the target, we say so before signing.
2. Creator selection & vetting
Creators are shortlisted from our vetted network of 5,000+ MENA creators using audience-country split, real (not follower-implied) engagement, 90-day posting consistency, brand-safety review of past content, and dialect fit. We manually review the last 20 posts of every creator before proposing them.
3. Briefing & content approval
Each creator receives a written brief in their own dialect with hooks, mandatories, disclosure requirements, and posting windows. Drafts are reviewed against the brand's guidelines and local advertising rules before anything is published.
4. Tracking setup
Every creator gets a unique affiliate link, coupon code, or UTM set before launch, so reach, clicks, orders, and revenue can be attributed per creator. No campaign goes live without attribution in place.
5. Measurement & optimisation
We read performance at creator level from day two, reallocate budget from underperformers to proven content, and amplify the top-performing organic posts with paid support instead of boosting everything equally.
6. Reporting & handover
Reporting covers reach, engagement rate, clicks, conversions, revenue, effective CPM/CPA, and ROAS per creator and per platform, plus what we would change in the next wave. Raw data is shared, not just a summary slide.
Why brands trust Valors
Compliance-first delivery
Disclosure and licensing requirements are applied per market — including GAMR/GCAM authorisation in Saudi Arabia, NMC influencer licensing in the UAE, and ASA-style disclosure norms elsewhere in MENA.
Operated in-market
Campaigns are run by Arabic-speaking teams covering Saudi Arabia, the UAE and Egypt — briefs, negotiation, and creator management happen in the creator's own language and dialect.
Performance attribution, not estimates
Results come from affiliate tracking, coupon-level attribution, and platform analytics exports. Where a figure cannot be attributed, we label it as reach or impressions rather than sales.
Contracted creators
Every activation is covered by a written agreement: deliverables, usage rights, exclusivity windows, and payment terms are agreed before content is produced.
Fraud & audience screening
Follower authenticity, engagement spikes, and audience geography are screened before a creator is approved, so budget is not spent on inflated audiences.
Wave-based iteration
We treat the first wave as a structured test, then scale the creator profiles, hooks, and platforms that proved out — rather than repeating the same plan each quarter.
Get the full breakdown
Download our regional benchmark reports, or book a call to see how this playbook maps to your category and market.