Salah Moustafa
Founder & CEO, Valors Media
Salah is the founder and CEO of Valors Media, a performance-driven influencer and affiliate marketing agency operating across MENA. With over a decade in the regional digital ecosystem, he has built and scaled creator-led growth programs that have driven millions in tracked GMV for ecommerce, fashion, and lifestyle brands across Saudi Arabia, the UAE, Egypt, and the wider Gulf.
He founded Valors with a single conviction: creators should be a measurable performance channel, not a brand-awareness line item. Today, Valors works with 5,000+ vetted MENA creators, partners officially with TikTok on live commerce, and runs revenue-share programs with some of the region's largest ecommerce platforms.
- Expertise: Performance & affiliate marketing, creator economy, live commerce
- Markets: KSA, UAE, Egypt, Kuwait, Qatar, Bahrain, Oman
- Languages: English, Arabic
- Offices: Cairo, Egypt · Sharjah, UAE
